Beyond the Bottle: How Integrated Design Thinking Delivered Performance, Sustainability, and Producibility At PBA, we believe innovation isn’t just about the product, it’s about the process. Recently, we partnered with a client to develop a new HDPE bottle for a personal care line. Their goals were ambitious: reduce environmental impact, improve shelf strength, and avoid … Continue reading Beyond the Bottle: How Integrated Design Thinking Delivered Performance, Sustainability, and Producibility